Google AdWords Search Advertising Certification Exam Questions and Answers

Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving her campaign performance? Enable and disable...

  1. Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving her campaign performance?
    1. Enable and disable target CPA bidding every other day to observe differences
    2. Monitor overall changes in clicks received
    3. Compare average CPA and conversion rate before and after using target CPA bidding
    4. Install a new conversion tracking code
  2. You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information. Your final URL for the keyword “dog treats” could be something like:
    2. www.trackingkeyworddestinationURL=12345678987654321%dogtreatsredirect
  3. How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?
    1. Cost-per-conversion data can be compared with competitors’ cost-per-conversion data
    2. Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets
    3. Cost-per-conversion data can indicate whether her profit will increase
    4. Knowing the cost-per-conversion can help her better optimize the campaign’s keywords
  4. Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10, while ads showing in Houston get 70 conversions at a cost of US$1400 and CPA of US$20. If you have a CPA goal of US$12, what bid adjustment would you set for each location?
    1. +40% for San Francisco, -20% for Houston
    2. +20% for San Francisco, -40% for Houston
    3. +40% for San Francisco, -40% for Houston
    4. +20% for San Francisco, -20% for Houston
  5. Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?
    1. Include his business address in the ad text
    2. Put special characters in the ad headline
    3. Put the ad headline in all capital letters
    4. Include his keywords in the ad text
  6. How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?
    1. They can help her evaluate how engaging her ad is to potential customers
    2. They can give her an idea of how often her ad is shown to potential customers
    3. They can give her an idea of how often someone clicked on her ad
    4. They can help her calculate how often someone clicked on her ad and then converted
  7. An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?
    1. The target CPA bid was higher than the recommended amount
    2. The cost-per-click (CPC) bid was lower than the recommended amount
    3. The target CPA bid was lower than the recommended amount
    4. The conversion tracking code snippet was not added to the site
  8. You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.” You can use this information to:
    1. lower the budget for all of her campaigns that contain these queries as keywords
    2. create 2 separate ad groups focused on boat and beachside snorkeling and include these queries as keywords
    3. increase the bids for the keywords that include the terms “boat,” “snorkeling,” and “beachside”
    4. increase the budget for all of her campaigns that contain these queries as keywords
  9. Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?
    1. She prefers not to limit ad exposure, regardless of when the restaurant is open
    2. Her ads generate 95% of her business on Fridays, so she’d like to show them more on that day
    3. She can’t afford to run ads at all times of the day and on all days of the week
    4. She’s using a “Standard” campaign
  10. If you want to target ads to only people who speak Spanish, you can:
    1. write your ad and keywords in Spanish and target the Spanish language
    2. have Google translate your ad and keywords into Spanish
    3. in your ad text, make a reference to Spanish speakers
    4. write your ad and keywords in English and target the Spanish language
  11. You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:
    1. estimate revenue based on online sales, factor out gross margins, and subtract AdWords costs
    2. estimate revenue based on the value of a click, factor out gross margins, and subtract AdWords costs
    3. estimate revenue based on the value of an AdWords customer, factor out gross margins, and subtract AdWords costs
    4. estimate revenue based on in store sales, factor out gross margins, and subtract AdWords costs
  12. According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?
    1. About 50%
    2. About 10%
    3. Nearly everyone who’s ready to buy
    4. About 20%
  13. According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?
    1. Shoe store sales
    2. Great shoe stores
    3. Shoe store addresses
    4. Shoe stores near me
  14. You’re tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?
    1. Receive more conversions while paying less on average per conversion
    2. Receive fewer conversions while paying less on average per conversion
    3. Receive more conversions while paying more on average per conversion
    4. Receive fewer conversions while paying more on average per conversion
  15. How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?
    1. It adjusts CPC bids based on existing bid adjustments
    2. It uses conversion history to set higher bids when a conversion is more likely
    3. It sets CPC bids as one-tenth of the current CPA bid setting
    4. It bids a static CPC value based on the current maximum CPC settings
  16. According to Google data, 70% of mobile searchers who’ve recently made a purchase have:
    1. called a similar business from their phone
    2. clicked to call a business from the search results page
    3. visited a business’s website from the search results page
    4. saved a business as a contact on their phone
  17. Which statement is true?
    1. Ads with call extensions only let people call the business
    2. Call-only ads only let people call the business
    3. Call-only ads are available exclusively on the Display Network
    4. Call extensions send people to a landing page with a phone number
  18. An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:
    1. has fewer than 15 conversions in the last 30 days
    2. has fewer than 5 conversions in the last 15 days
    3. is using another automated bid strategy
    4. is using Google Analytics
  19. A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?
    1. He can get an idea of how many people who’ve seen his ads actually became customers
    2. He can better understand whether potential customers find his ads appealing
    3. He can get an idea of how many people double clicked his ads
    4. He can better understand what happens after potential customers click his ads
  20. A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?
    1. Adding an extension
    2. Using the Shopping ad format
    3. Reducing prices on his inventory
    4. Improving a lower-level page on his website
  21. A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on “roses”?
    1. The page showing rose bouquets
    2. The “Contact us” page
    3. The home page, showing 5 types of bouquets that include roses
    4. The page on which people can sign up for coupons
  22. A florist is advertising five types of flowers, including red roses. When a user types the phrase “red roses” into Google, the advertiser’s ad is displayed and clicked on. Which landing page is more likely to convert to a sale?
    1. The homepage that displays all five types of flowers
    2. The page on the site where users can register as “frequent shoppers”
    3. The page on the site that displays only roses
    4. The “Contact Us” page of the site
  23. A furniture store owner is creating her first AdWords campaign. What’s the best way to group her products?
    1. Group them in a single ad group
    2. Separate them in ad groups based on what she thinks will sell best on the Search vs. the Display Network
    3. Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds
    4. Create a new campaign for every bed she sells in her store
  24. A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?
    1. Create 1 campaign with an ad group for each menu item
    2. Create 1 campaign with an ad group for all restaurant locations
    3. Create 1 campaign with an ad group for each restaurant location
    4. Create several campaigns with 2 ad groups each: dine in and takeout
  25. A successful AdWords text ad:
    1. ties the call-to-action to the landing page
    2. has a wrapping headline and at least 2 paragraphs of text
    3. mentions at least 4 key selling points
    4. talks about the advertiser’s reputation
  26. A user conducts a search on the term “laptop computers” and clicks on an ad. Which landing page would be the most relevant to that user?
    1. A category page containing both laptop and desktop computers
    2. A product page for a desktop computer
    3. An electronic store’s homepage
    4. A category page containing a variety of laptop computers
  27. According to Google data, after seeing an ad on their smartphone, more than half of people:
    1. do a mobile search
    2. send a text
    3. go to the company’s website and buy the product
    4. go to a store and buy the product
  28. AdWords Editor lets users do all of these things except:
    1. keep working while offline
    2. simultaneously make edits to multiple accounts online
    3. view statistics for all campaigns
    4. export and import files
  29. After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?
    1. Ensure that the pop-ups relate to the search
    2. Remove the pop-ups
    3. Ensure that the pop-ups get Sean’s attention
    4. Remove all but one of the pop-ups
  30. An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to be shown?
    1. underwater lens camera
    2. underwater digital camera
    3. underwater camera case
    4. camera for use under water
  31. An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to display?
    1. camera for use underwater
    2. underwater camera case
    3. affordable underwater digital camera
    4. water-proof camera
  32. An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?
    1. Specify the bid amount for each individual campaign
    2. Try a different automated bid strategy
    3. Increase the target CPA bid
    4. Set the campaign budget to a 30-day cycle
  33. An advertiser makes edits to an ad and notices that its position is then lower than that of the previous version. What’s the most likely cause?
    1. The edited ad is less relevant to the keywords in the ad group
    2. The edited ad has a lower conversion rate
    3. The advertiser’s budget has been depleted
    4. The advertiser’s landing page is down for maintenance
  34. An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets AdWords editorial and professional requirements?
    1. **Free** shipping on LCDs
    2. 20-70% off LCD monitors
    3. Cheap, cheap, cheap monitors
    4. BUY affordable LCDs
  35. An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?
    1. People located in Switzerland are searching using France-related words, like “hotels in Paris”
    2. People located in France are using Swiss-related words like “hotels in Switzerland”
    3. French people visiting Switzerland are searching on Google for information about Switzerland
    4. Swiss people are searching on Google for information about Switzerland
  36. An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?
    1. Change keyword match types from exact match to phrase match
    2. Lower bids on keywords with a low clickthrough rate (CTR)
    3. Make changes to improve the components of Quality Score
    4. Review impression share data to identify missed opportunities
  37. An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show:
    1. a single best-selling dress
    2. a catalog of spring and summer dresses
    3. spring dresses in several colors
    4. top-selling dresses for all seasons
  38. An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?
    1. US$0.31
    2. US$0.03
    3. US$0.30
    4. US$0.32
  39. An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use?
    1. AdWords Application Programming Interface (API)
    2. Automatic cost-per-click (CPC) bidding
    3. AdWords Editor
    4. AdWords account manager
  40. Assuming default cookie expiration timing, a conversion (1-per-click) is recorded when:
    1. a user clicks on an AdWords ad.
    2. multiple conversions result from a single AdWords ad click.
    3. a single conversion is made within 30 days following an AdWords ad click.
    4. a user visits a website within 30 days of clicking on an AdWords ad.
  41. Based on AdWords editorial and professional requirements, which headline is most likely to generate clicks?
    1. “Free shipping on CuStOm Ts”
    2. “Custom Tees, Click Here”
    3. “Design Your Own T-shirt”
    4. “We sell custom t-shirts!”
  42. Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?
    1. Most people clicking on his ad already own at least 1 baseball cap
    2. Lots of his site visitors are 49ers fans
    3. Most of his customers are watching a ballgame when they visit his site
    4. Lots of his site visitors are signing up for his baseball trivia newsletter
  43. Chanara, a senior account manager at a large digital agency, likes having an AdWords manager account. What can she do with a manager account that she can’t do with an individual account?
    1. Upgrade each individual AdWords account
    2. Upgrade multiple manager accounts
    3. Access the AdWords Application Programming Interface (API)
    4. Use a single sign-in for all accounts
  44. Customers who want to increase app downloads should use which campaign type?
    1. Mobile app installs
    2. Ads in mobile apps
    3. Mobile app engagement
    4. Call only
  45. Daley is managing multiple AdWords accounts for a grocery store chain and using conversion tracking. What might make her daily AdWords tasks simpler?
    1. Combining the accounts for streamlined reporting
    2. Using 1 conversion code snippet with cross-account conversion tracking
    3. Using multiple conversion code snippets with single-account conversion tracking
    4. Setting up automated conversion rules for both accounts
  46. Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?
    1. The projected maximum cost-per-click (max. CPC)
    2. The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction
    3. The average amount needed to make the ad appear somewhere on the page
    4. The average amount charged each time someone clicks on his ad
  47. Dynamic search ads would be most helpful for:
    1. a local restaurant with a dynamically changing menu that offers fresh, new entrees every day
    2. websites with hundreds or thousands of products, services, or listings that change frequently
    3. moving an ad’s position dynamically in whatever direction a person’s eyes are looking
    4. campaigns that need to reduce exposure on competitive keywords
  48. Each of these are benefits you’d expect from Shopping ads except:
    1. more traffic and leads
    2. ease of targeting without needing keywords
    3. free listings
    4. better-qualified leads
  49. Exact Match Impression Share metrics:
    1. are only available at the account level.
    2. summarize impression share statistics for all keywords currently set to exact match.
    3. calculate impression share as if all keywords were set to exact match.
    4. are available for both Search and Display Network campaigns.
  50. Executives at a small e-commerce company are debating AdWords performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?
    1. The company’s email campaigns are the most profitable, with a cost-per-acquisition of US$15, so it should use that as a benchmark when setting target cost-per-acquisition (CPA) bids
    2. Decrease the target cost-per-acquisition (CPA) for the campaigns from US$15 to US$10 to drive an increase in profit per customer
    3. Ad spend should always be 7% of revenue, which should be used as the target ROI
    4. Determine whether the campaigns are profitable, then test different target cost-per-acquisition (CPA) bid increases to see which maximizes total profit
  51. Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?
    1. Note the sale end date in the text
    2. Use the “Countdown” function
    3. Insert the AdWords clock icon in each ad
    4. Use the “Sale duration” function
  52. Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?
    1. Set up custom deep links
    2. Add some large, memory-intensive graphics
    3. Use the bid strategy “Maximize engagement”
    4. Customize the app for each format (phone, tablet, computer)
  53. High quality ratings for an ad can:
    1. increase its average cost-per-click (avg. CPC) bid
    2. be achieved with an increase in bid
    3. improve its position
    4. increase how often people click on it
  54. How would you determine the clickthrough rate (CTR) for a client’s search ads?
    1. Divide the number of clicks the ad gets by the number of impressions it gets
    2. Evaluate the number of clicks the ad accrues per day
    3. Divide the number of impressions the ad gets by its average position
    4. Divide the number of impressions the ad gets by the number of clicks it gets
  55. If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:
    1. highest Ad Rank
    2. highest cost-per-acquisition (CPA) bid
    3. lowest maximum CPC bid
    4. highest maximum cost-per-click (max. CPC) bid
  56. If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:
    1. run an app install ad
    2. include the word “install” in the ad text
    3. add a call extension
    4. add a sitelink extension
  57. If you choose a target cost-per-acquisition (CPA) of US$15, AdWords will automatically adjust your bids to try to get as many conversions at what amount, on average?
    1. US$18
    2. US$30
    3. US$45
    4. US$15
  58. If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?
    1. Search Network only
    2. Search Network with Display Select
    3. Display Network, advanced
    4. Display Network only
  59. If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?
    1. Up to US$30
    2. Up to US$21
    3. Up to US$20
    4. Up to US$24
  60. In an AdWords account managed by multiple users, one user noticed a surprising jump in impressions. Where should this user look for details on what might have created the impression increase?
    1. Billing Summary
    2. Change History
    3. Keyword Tool
    4. Campaign Settings
  61. In order to differentiate ads from those of competitors, advertisers should:
    1. use special characters, such as asterisks or hashtags
    2. include prices and promotions
    3. use exclamation points and words in all capital letters
    4. mention competitor offers and prices
  62. Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?
    1. Enhanced cost-per-click (ECPC)
    2. Maximize clicks
    3. Target return on ad spend (ROAS)
    4. Target outranking share
  63. Jose has a limited AdWords budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?
    1. Slightly raise bids
    2. Replace his 3 most expensive keywords with lower-priced keywords
    3. Choose accelerated instead of standard delivery
    4. Slightly lower bids
  64. Keyword Planner can do all of these things except:
    1. multiply keyword lists together
    2. provide historical statistics on search volume
    3. suggest keywords and ad groups that may not have occurred to you
    4. provide Quality Score estimates and validate keywords
  65. ”Mobile app engagement” campaigns can be used to:
    1. encourage people to rate an app in the app store
    2. encourage people to download a new app
    3. re-engage people who’ve downloaded an app
    4. increase in-store call conversions
  66. Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network?
    1. Retargeting lists for text ads
    2. Dynamic search ads
    3. Flexible bidding
    4. Remarketing lists for search ads
  67. Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?
    1. To make sure “Sweet & spicy coconut” continues to be the bestseller
    2. To show ads promoting all the flavors to people searching for “gourmet popcorn”
    3. To show ads promoting “Sweet & spicy coconut” to people searching for that flavor
    4. It’s most efficient to have a single ad group
  68. Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?
    1. Raise her maximum cost-per-click (max. CPC)
    2. Add a second type of extension
    3. Lower her maximum cost-per-click (max. CPC)
    4. Lower her Ad Rank
  69. One factor the AdWords system uses to calculate an ad’s actual cost-per-click (CPC) is the:
    1. location targeting of the ad showing one position lower on the page
    2. maximum CPC bid of the ad showing in the #1 position on the page
    3. maximum CPC bid of the ad showing one position lower on the page
    4. cost-per-thousand impressions (CPM) of the ad showing one position lower on the page
  70. One reason for using Conversion Optimizer is to:
    1. Avoid unprofitable clicks.
    2. Generate more clicks than manual bidding would generate
    3. Dynamically manage ad position
    4. Maximize ad exposure
  71. Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:
    1. optimize your client’s ad text
    2. All of the listed answers are correct
    3. adjust your client’s budget
    4. optimize your client’s keywords
  72. Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?
    1. Increase the number of keywords in each ad group
    2. Use the Shopping ad format
    3. Add a location extension to her ad
    4. Increase her maximum cost-per-click (max. CPC) bid
  73. Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.” Which might you add as negative keywords to prevent your ads from showing on such searches?
    1. prescription and “glasses”
    2. “wine” and “drinking”
    3. drinking and “glasses”
    4. glasses and “wine”
  74. Small-business owner Marcos set up his AdWords campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?
    1. See the suggestions on the Keywords tab
    2. Click the “Automatic keyword refresh” button
    3. See the suggestions on the Opportunities tab
    4. Stick with the current keywords for 2 months to collect enough viable data
  75. Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant?
    1. A computer store homepage
    2. A page showing both laptops and desktops
    3. A page showing laptops
    4. A page showing a tablet
  76. The AdWords Application Programming Interface (API) allows developers to use applications that:
    1. interact directly with the AdWords server
    2. are accessible only through AdWords Editor
    3. can be uploaded into the Ad gallery
    4. can appear throughout the Google Search Network
  77. The automated “Maximize clicks” bid strategy attempts to get advertisers the most:
    1. clicks for their daily budget
    2. conversions based on their conversion goals
    3. impressions for their daily budget
    4. impressions in their preferred position range
  78. The format of a Shopping ad is different from that of a standard text ad in that it includes:
    1. a product image, title, and price
    2. a product image, title, price, and merchant name
    3. a product image, background color, and price
    4. a product image, title, price, and extension
  79. The IP Exclusion tool allows advertisers to:
    1. Obtain IP addresses for valuable website visitors.
    2. Determine which IP addresses have seen ads.
    3. Discover IP addresses of competitors.
    4. Prevent specific IP addresses from seeing their ads.
  80. The majority of consumers want ads customized to their:
    1. interests and hobbies
    2. age group
    3. city, zip code, or immediate surroundings
    4. country or nationality
  81. The owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which AdWords feature would be most effective for preventing their search ads from appearing at night and on weekends?
    1. Automatic bidding
    2. Custom ad scheduling
    3. Keyword Planner
    4. Managed placements
  82. The purpose of a developer or authentication token is to track:
    1. AdWords applications.
    2. Application Programming Interface (API) access by application.
    3. AdWords usage.
    4. Application Programming Interface (API) usage.
  83. The strategic use of different marketing channels affects:
    1. the average amount of each sale
    2. online purchase decisions
    3. payment methods
    4. target-customer demographics
  84. To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:
    1. carrying over the theme of her traditional ad campaign to her online campaign
    2. launching a cross-device campaign
    3. running ads only on mobile devices
    4. addressing consumers’ needs
  85. To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:
    1. use Keyword Planner to evaluate how the campaign might perform better on search partner sites
    2. segment the campaign’s data by network and evaluate its performance on search partner sites
    3. review the top movers report to see if the campaign is getting more clicks on search partner sites
    4. evaluate the campaign’s performance on search partner sites vs. display partner sites
  86. To optimize a client’s campaign to get the most out of her mobile advertising, you can:
    1. edit the campaign’s ad text to include information about how customers can purchase her product on their computers
    2. set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data
    3. use the maximize clicks flexible bidding strategy to increase the number of clicks her ads get from users viewing her ads on mobile devices
    4. set shorter conversion windows to capture users who convert after researching on multiple devices
  87. True or false: Adding an extension to a text ad improves an advertiser’s Quality Score.
    1. TRUE
    2. FALSE
  88. True or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.
    1. True
    2. False
  89. True or false: Shopping ads use Merchant Center product data to decide how and where to show ads.
    1. True
    2. False
  90. What can you learn from attribution reports?
    1. Budget usage for all Search campaigns, including limitations and opportunities for more traffic
    2. The series of steps customers take after completing a conversion, including information on ads, clicks, and other elements of a campaign
    3. The number of conversions the same customer completes after clicking an ad
    4. The series of steps customers take before completing a conversion, including information on ads, clicks, and other elements of a campaign
  91. What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?
    1. Manual bid changes
    2. Forecast data
    3. Historical conversion data
    4. Test conversions
  92. Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?
    1. Optimize for conversions
    2. Optimize for clicks
    3. Rotate randomly
    4. Rotate evenly
  93. Which allows advertisers to automate AdWords reporting and campaign management?
    1. Execution of repetitive Data Mining Extensions (DMX) queries
    2. Execution of multiple reporting tasks from multiple computers
    3. Use of Structured Query Language (SQL) server reporting services
    4. Use of an AdWords Application Programming Interface (API) web service
  94. Which best describes the relationship between maximum cost-per-click (max. CPC) bids and Ad Rank?
    1. A CPC bid only affects Ad Rank on the Search Network
    2. An increased CPC bid leads directly to a large increase in Ad Rank
    3. A CPC bid is one factor that affects Ad Rank
    4. An increased CPC bid leads directly to a small increase in Ad Rank
  95. Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?
    1. Click-through conversions
    2. Cross-OS conversions
    3. Cross-through conversions
    4. Cross-device conversions
  96. Which is a best practice for creating a mobile-preferred ad?
    1. Integrate mobile Flash video ads
    2. Use a mobile-optimized landing page
    3. Put your most important information in the second line of ad text
    4. Use the same format and content as you’d use for a laptop ad
  97. Which is a best practice for optimizing a landing page for AdWords?
    1. Prominent headlines in several font styles and sizes
    2. Easy-to-navigate content
    3. Several links to related websites
    4. The same programming language across the whole site
  98. Which is a best practice for writing an effective text ad?
    1. Use all capital letters in the headline
    2. End the headline with an exclamation point
    3. Make sure the headline wraps to two lines
    4. Capitalize the first letter of each word in the headline

    Related Options:

    1. Write several ads and see which one performs the best
    2. Use a passive verb in the headline
    3. Make the text different from what’s on your landing page
    4. Talk about yourself and your business
  99. Which lets you change keywords, campaigns, ads, ad groups, and product groups?
    1. Category editor
    2. Campaign editor
    3. Revision tool
    4. Bulk edits
  100. Which of these statements is true?
    1. Location targeting determines which business address appears in an extension
    2. Location extensions appear when someone who’s physically near the business searches on relevant terms
    3. Location extensions appear when an advertiser targets a geographic location
    4. Location targeting enables location extensions
  101. Which option can you use to capture potential business later in the day, even on a limited budget?
    1. Bid allocation
    2. Ad delivery
    3. Ad automation
    4. Bid capping
  102. Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?
    1. Ad group data that you customize with the Report Editor
    2. Average position metric from the top movers report
    3. Ad average position metric from the paid & organic report
    4. Top of page rate metric from the Auction insights report
  103. Which statement about ad extensions isn’t true?
    1. They show additional information about a business
    2. They can help improve clickthrough rate
    3. They tend to improve an ad’s visibility
    4. They often appear below the organic search results
  104. Why would the data for a Search Network campaign show conversions but no view-through conversions?
    1. A view-through conversion is counted when someone clicks on an image or rich media ad on the Display Network and converts on the site
    2. A view-through conversion is counted when someone clicks on an ad in Google Search and converts on the site
    3. A view-through conversion is counted when someone sees an ad in Google Search and calls the business
    4. A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on the site
  105. With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?
    1. The same as when someone clicks on an ad
    2. By the minute, based on the length of the call
    3. Negotiated in advance, with bulk discounts
    4. Flat fee, based on the caller’s phone model
  106. Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?
    1. Add a call-only extension to her ad
    2. Include a link to her mobile website in her ad
    3. Add a mobile-app extension to her ad
    4. Use the “Ads on mobile devices” campaign type
  107. You can add a “+” modifier in front of the words in a broad match keyword to:
    1. specify that someone’s search must include certain words or their close variations
    2. override a negative keyword with a positive one
    3. specify that certain words and their close variants be prioritized
    4. indicate that this keyword should be dynamically inserted in your ad text
  108. You can use target cost-per-acquisition (CPA) bidding to help:
    1. get as many clicks as possible within your budget
    2. get as many conversions as possible within your budget
    3. get as many conversions as possible within a flexible budget range
    4. generate more clicks than manual bidding would generate
  109. You can use the AdWords Application Programming Interface (API) to:
    1. override AdWords functions you don’t need
    2. integrate data about competitors into your account
    3. integrate AdWords data with multiple manager accounts
    4. integrate AdWords data with your inventory system
  110. You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?
    1. Raise your max. CPC to US$3 to cover possible competitive bids
    2. Bid across multiple ad groups to determine the average
    3. Use bid simulators to see CPC estimates
    4. Try various CPC amounts to determine the average
  111. You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount?
    1. US$1.70
    2. US$1.80
    3. US$2.80
    4. US$2
  112. You have a friend starting her first AdWords campaign. What would you suggest about how to choose keywords?
    1. Keep each keyword to a single word, rather than a phrase
    2. Set a theme for each ad group and choose related keywords
    3. Set a theme for each campaign and choose related keywords
    4. Include more than 50 keywords in 1 ad group
  113. You have a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use:
    1. Bid Simulator
    2. CPC Simulator
    3. Portfolio Simulator
    4. Keyword Simulator
  114. You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?
    1. Words from headlines on your website, like “electronics” and “sale on cameras”
    2. Brand names of your top competitors’ cameras
    3. General phrases related to photography, like “camera lens” and “camera base”
    4. Words in your ad text, like model names of digital cameras
  115. You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?
    1. Improve the quality of the campaigns’ keywords by making sure they’re relevant to the ads’ text and landing pages
    2. Use target outranking share bidding
    3. Raise the target cost-per-acquisition (CPA) bid
    4. Use accelerated delivery to show the ads throughout the day to make sure that the entire budget isn’t spent in the morning
  116. You might analyze exact match impression share data to get an idea of:
    1. the number of eligible impressions your broad match keywords received
    2. the percentage of eligible impressions you received for searches that exactly matched your keywords
    3. the number of times your ads were shown on the Search Network
    4. the percentage of eligible impressions you received for searches that exactly matched content on your landing page
  117. You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target?
    1. French and English; the 5-mile radius around the bed and breakfast
    2. English; southern France
    3. English; the United States
    4. English; the 25-mile radius around the bed and breakfast
  118. You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate.” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this:
    1. We Sell chocolate
    2. We sell Dark Chocolate
    3. We Sell dark chocolate
    4. We sell dark chocolate
  119. You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?
    1. Keyword Simulator
    2. Target CPA Planner
    3. Target Bid Simulator
    4. Target CPA Simulator
  120. You want to use AdWords to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?
    1. Display Network, advanced
    2. Search Network with Display Select
    3. Search Network, advanced
    4. Display Network with Search Select
  121. You’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with:
    1. a headline and description text that encourages people to sign up for a tour, and uses location extensions so they know where the client’s business is located
    2. the computer version of the facility’s website as the landing page, and a headline and description text that encourages people to sign up for the facility’s newsletter
    3. a headline and description text that includes a customer testimonial, and uses the previous visits automated ad extension to let people see when they last visited the client’s website
    4. the mobile version of the facility’s website as the landing page, and uses an interactive video showing current students and teachers reading together
  122. You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize. How can you most effectively do this?
    1. Create 2 separate campaigns that include a mix of brand keywords and highly targeted keywords, and apply maximize click bidding to each campaign
    2. Create 1 campaign and apply target search page location bidding to drive visibility and reservations
    3. Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA
    4. Continue to manually set the bids to focus on driving clicks to the site in order to drive conversions
  123. You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?
    1. Increase the number of mobile-optimized text ads
    2. Decrease the mobile bid adjustment for the campaign
    3. Decrease the number of mobile-optimized text ads
    4. Increase the mobile bid adjustment for the campaign
  124. You’re using target search page location bidding. You know it’s working because you see your ad:
    1. repeatedly mixed in with the organic search results
    2. on the first page of Google search results or in the top positions
    3. at the bottom of the every page of search results
    4. on the second page of Google search results or in the second positions
  125. Your average bid is US$10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when AdWords sees an auction that’s more likely to lead to a sale?
    1. US$14
    2. US$11
    3. US$12
    4. US$13
  126. Your client sells gardening supplies online. You suggest she use sitelinks because they can:
    1. take people to subpages on her site about gloves, tools, and fertilizer
    2. take people to blogs about gardening
    3. be used with Shopping campaigns
    4. bring people to her site from blogs about gardening
  127. Your client’s product costs US$50 to produce, and it sells for US$150. She’s sold 10 units and spent US$700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords?
    1. [US$1500 (revenue) – US$1200 (cost + AdWords spend)] / US$1200 (cost + AdWords spend)
    2. [US$1500 (revenue) – 10 (number of products sold)] / US$1200 (cost + AdWords spend)
    3. [US$150 (sales price) – US$1500 (cost)] / US$700 (AdWords spend)
    4. US$1500 (revenue) / US$1200 (cost + AdWords spend)
  128. Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?
    1. It’s obvious on the landing page that she’s selling greeting cards
    2. The landing page shows popular cards, with easy navigation to specific categories like birthday, anniversary, congratulations, and get well
    3. When people click the ad, they’re taken to the get-well category
    4. Some of her keywords are on the landing page

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