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Google AdWords Video Advertising Certification Exam Questions and Answers

An advertiser can: optimize remarketing by raising bids on topics or channels that generate the greatest ad response target viewers who are watching competitors’ ads...

  1. An advertiser can:
    1. optimize remarketing by raising bids on topics or channels that generate the greatest ad response
    2. target viewers who are watching competitors’ ads on YouTube
    3. combine an AdWords remarketing list with a Masthead ad unit
    4. remarket video ads from the Search Network on the Display Network
  2. What’s the view rate of an AdWords campaign that shows 10,000 impressions, 900 views, and 300 clicks?
    1. 0.02
    2. 0.09
    3. 0.11
    4. 0.2

    100% Correct Answer

  3. Which devices can an advertiser target with a mobile video Masthead?
    1. Mobile only
    2. Both mobile and tablet
    3. Android only
    4. Tablet only

    100% Correct Answer

  4. Video remarketing is a way to optimize:
    1. conversions
    2. cost-per-view (CPV) bidding strategies
    3. bidding strategies
    4. video campaigns

    100% Correct Answer

  5. What are the targeting options for Mastheads?
    1. Visitors to the YouTube homepage in a targeted country
    2. Affinity and remarketing
    3. Affinity, remarketing, and topics
    4. Topics and remarketing

    100% Correct Answer

  6. True or False: YouTube remarketing lists can be used with standard text and display ads.
    1. True
    2. False

    100% Correct Answer

  7. _______ is used for video campaigns.
    1. Cost-per-acquisition (CPA) bidding
    2. Cost-per-thousand-impressions (CPM) bidding
    3. Cost-per-view (CPV) bidding
    4. Cost-per-click (CPC) bidding

    100% Correct Answer

  8. ________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.
    1. Interest
    2. Topic
    3. Contextual
    4. Placement

    100% Correct Answer

  9. _________ ads can be created and managed through AdWords.
    1. TrueView
    2. Masthead
    3. TV
    4. Reserve-bought

    100% Correct Answer

  10. _________ are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.
    1. TrueView in-display ads
    2. Companion banners
    3. Companion Mastheads
    4. YouTube Mastheads

    100% Correct Answer

  11. A click on a companion banner:
    1. All of the listed answers are correct
    2. can direct to an external URL
    3. can direct to a YouTube channel
    4. counts as a view even if the person hasn’t watched 30 seconds of the ad

    100% Correct Answer

  12. A client who wants to advertise before, during, or after popular videos on the Display Network should:
    1. add the keyword “video” to relevant campaigns
    2. bundle display ads for each target audience
    3. add a call-to-action (CTA) overlay to video ads
    4. create a video ad campaign

    100% Correct Answer

  13. A TrueView in-stream ad view is counted when a viewer:
    1. watches the ad for a second time
    2. watches or skips the ad
    3. lands on the YouTube page where the ad is running
    4. engages with the ad, for example, by clicking a call to action

    100% Correct Answer

  14. A TrueView video discovery ad needs to be:
    1. more than 30 seconds
    2. about 2 minutes
    3. There isn’t a time limit
    4. less than 30 seconds

    100% Correct Answer

  15. A viewer can skip watching a TrueView in-stream ad after:
    1. 5 seconds
    2. 2 seconds
    3. 7 seconds
    4. 10 seconds

    100% Correct Answer

  16. An advertiser can use a remarketing tag to target people who’ve:
    1. posted videos on YouTube that mention her products
    2. searched on YouTube for videos about products like hers
    3. subscribed to or unsubscribed from her YouTube channel
    4. set up multiple YouTube accounts

    100% Correct Answer

  17. An advertiser is charged for viewing a TrueView video discovery ad when someone:
    1. clicks and views the first frame of the ad
    2. watches a TrueView in-stream ad after watching a TrueView video discovery ad
    3. watches the entire ad
    4. shares the ad

    100% Correct Answer

  18. Call-to-action (CTA) overlays are compatible with:
    1. TrueView in-display ads that are at least 30 seconds long
    2. TrueView in-display ads only
    3. any TrueView ad format
    4. TrueView in-stream ads only

    100% Correct Answer

  19. Frequency capping counts include:
    1. all impressions appearing in an ad position of “1”
    2. all impressions, including those that weren’t viewable
    3. only impressions that led to clicks
    4. only impressions that were viewable

    100% Correct Answer

  20. How can an advertiser calculate the view rate of a video campaign?
    1. By dividing the number of clicks by the number of views
    2. By looking at the percentage of viewers who watched the video until the last quartile
    3. By dividing the number of views by the number of impressions
    4. By dividing the number of impressions by the number of clicks

    100% Correct Answer

  21. How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?
    1. By using Google Analytics
    2. By using YouTube Analytics
    3. By creating an AdWords conversion tracking code
    4. You can’t measure conversions with the in-stream format

    100% Correct Answer

  22. If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:
    1. only on targeted affinity audiences
    2. on targeted topics and affinity audiences
    3. only when targeted topics and affinity audiences match
    4. only on targeted topics

    100% Correct Answer

  23. If someone clicks a TrueView video discovery ad, where do they land?
    1. The video on the YouTube watch page or advertiser’s channel
    2. The advertiser’s YouTube Masthead
    3. The advertiser’s website
    4. The ad’s destination URL

    100% Correct Answer

  24. If your client wants a specific reach for a specific price on YouTube, you should use:
    1. reservation buying
    2. placement targeting
    3. affinity audiences
    4. TrueView video ads

    100% Correct Answer

  25. If your client wants to pay only when someone views an ad, you should use:
    1. Text ads
    2. Viewable cost-per-thousand-impressions (vCPM) bidding
    3. TrueView in-stream ads
    4. YouTube homepage ads

    100% Correct Answer

  26. In which TrueView format(s) can an advertiser use a companion banner?
    1. In-stream
    2. In-stream and video discovery
    3. All of the listed answers are incorrect
    4. Video discovery
  27. Linking a YouTube channel to a Google+ page lets you:
    1. manage one channel from one Google account
    2. manage one channel from one Google account and let multiple people manage a channel
    3. manage multiple channels from one Google account
    4. manage multiple channels from one Google account and let multiple people manage a channel

    100% Correct Answer

  28. On average, how long does it take for a video ad to get approved?
    1. Video ads are instantly eligible to show on YouTube and the Display Network
    2. 10 business days
    3. 2 hours
    4. 1 business day

    100% Correct Answer

  29. People are added to an advertiser’s video remarketing list when they:
    1. sign in to YouTube
    2. watch, comment on, like, or share a competitor’s YouTube video
    3. click a text ad in Google search results
    4. watch, comment on, like, or share the advertiser’s YouTube video

    100% Correct Answer

  30. The best way to reserve an ad is to:
    1. Create a reservation campaign in AdWords
    2. Enter specifications on the “Reservation” tab
    3. Contact a Google sales representative
    4. Create a standard video campaign

    100% Correct Answer

  31. The initial remarketing list size for video campaigns includes users from the past:
    1. 15 days
    2. 540 days
    3. 30 days
    4. You can’t include visitors from past days

    100% Correct Answer

  32. The most effective way to control the number of times someone sees an ad is by:
    1. Lowering bidding levels
    2. Setting a lower cost-per-view (CPV) bid at the target group level
    3. Setting a frequency cap
    4. Monitoring audience retention metrics with YouTube Analytics

    100% Correct Answer

  33. The standard companion banner size for TrueView in-stream ads on YouTube is:
    1. 300×60
    2. 300×80
    3. 300×600
    4. 300×250

    100% Correct Answer

    Please Note:

    YouTube – 300×60 JPG, static GIF, or PNGGoogle Display Network (GDN) – 300×250

  34. To run a TrueView video ad, the video must be uploaded to:
    1. YouTube, with the privacy settings changed to “Private”
    2. YouTube, with the privacy settings changed to “Public” or “Unlisted”
    3. an advertiser’s website
    4. any video hosting site

    100% Correct Answer

  35. True or False: Advertisers can set bids per ad format
    1. False
    2. True

    100% Correct Answer

  36. True or False: Advertisers have to implement a code to use the remarketing feature on a video campaign.
    1. True
    2. False

    100% Correct Answer

  37. True or False: IP address exclusion is not available for TrueView campaigns.
    1. False
    2. True

    100% Correct Answer

  38. True or False: More than one YouTube account can be linked to an AdWords account.
    1. False
    2. True

    100% Correct Answer

  39. True or False: To get full access to YouTube Analytics, you need to link your AdWords and YouTube accounts.
    1. True
    2. False

    100% Correct Answer

  40. True or False: TrueView in-stream ads and TrueView video discovery ads can be in the same video campaign.
    1. True
    2. False

    100% Correct Answer

  41. True or False: Video ads may appear in videos marked “Private” on YouTube.
    1. True
    2. False

    100% Correct Answer

  42. True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.
    1. True
    2. False

    100% Correct Answer

  43. True or False: You can use contextual targeting with videos.
    1. True
    2. False

    Related Questions:

    • True or False: You can use contextual targeting with AdWords for video.
  44. TrueView campaigns can help advertisers optimize for:
    1. views and engagements
    2. conversions
    3. clicks
    4. impressions

    100% Correct Answer

  45. TrueView in-stream ads and video discovery ads appear, respectively:
    1. to the left and right of videos
    2. as clickable thumbnails and before videos
    3. at the top and bottom of videos
    4. before videos and as clickable thumbnails

    100% Correct AnswerRelated Questions:

    • TrueView in-stream ads and in-display ads appear, respectively:
  46. TrueView in-stream ads can appear on:
    1. the Google Play Store
    2. YouTube Mastheads
    3. Google search results and YouTube watch pages
    4. YouTube watch pages

    100% Correct Answer

  47. TrueView video campaigns can include:
    1. text
    2. videos uploaded directly to YouTube
    3. other video formats
    4. images

    100% Correct Answer

  48. TrueView video discovery ads can run on:
    1. The Search Network and the Display Network
    2. YouTube and the Display Network
    3. YouTube
    4. The Display Network

    100% Correct Answer

  49. TrueView video discovery ads run on:
    1. The Display Network
    2. YouTube video and search pages and the Display Network
    3. The YouTube Network
    4. The Search Network and the Display Network

    Related Options:

    1. YouTube watch pages and Masthead ads, and Google search results
    2. YouTube videos and search results, and the Display Network
    3. Google TV, Google search results, and the Display Network
    4. YouTube homepage, channels, watch pages, and search results, and the Display Network
    1. YouTube watch pages and Masthead ads, and Google search results
    2. YouTube videos and search results, and the Display Network
    3. Google TV, Google search results, and the Display Network
    4. YouTube homepage, channels, watch pages, and search results, and the Display Network

    Related Questions:

    • TrueView in-display ads can run on:

    Please Note:

    TrueView video discovery ads can run across YouTube and Google Display Network. On YouTube they can run on the search results and watch pages for both desktop and m.youtube.com, as well as the homepages for desktop and YouTube mobile apps. 100% Correct Answer

  50. Video ads can appear on:
    1. Specific YouTube videos
    2. Websites on the Display Network
    3. All of the listed answers are correct
    4. Specific YouTube channels

    100% Correct Answer

  51. Video ads can run on:
    1. YouTube and the Display Network
    2. YouTube only
    3. YouTube and video partner sites and apps
    4. The Display Network and video partner sites and apps

    100% Correct Answer

  52. Video advertising on YouTube lets you:
    1. use pay-per-report analytics and pay for click-throughs only
    2. pay a single monthly fee
    3. use free video analytics
    4. use pay-per-report analytics and pay a single monthly fee

    100% Correct Answer

  53. What are best practices for creating a TrueView in-stream ad?
    1. Deliver the most important message early in the video
    2. All of the listed answers are correct
    3. Provide clear next steps so customers can take action
    4. Add a call-to-action (CTA) overlay

    100% Correct Answer

  54. What do earned actions measure?
    1. Earned visits to the website, earned views, and earned comments
    2. Earned views, earned comments, and earned likes
    3. Earned conversions
    4. Earned visits to the website and earned comments

    100% Correct Answer

  55. What does average view frequency measure?
    1. The average number of channel views
    2. All of the listed answers are incorrect
    3. The average view rate for the ad
    4. The average number of times people have viewed the ad

    100% Correct Answer

  56. What does linking an AdWords account to a YouTube account let an advertiser do?
    1. Create call-to-action (CTA) overlays
    2. All of the listed answers are correct
    3. Access more video reporting metrics
    4. Create a remarketing list

    100% Correct Answer

  57. What is Masthead billing based on?
    1. A flat daily fee
    2. Impressions
    3. Clicks
    4. Impressions and clicks

    100% Correct Answer

  58. What percentage of video views on YouTube come from mobile devices?
    1. More than 75%
    2. More than 50%
    3. Almost 25%
    4. Almost 15%

    100% Correct Answer

  59. What’s an example of a managed placement for a TrueView in-stream ad?
    1. All of the listed answers are correct
    2. A website on the Display Network
    3. A YouTube channel
    4. A specific YouTube video

    100% Correct Answer

  60. What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?
    1. The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding
    2. The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking Install or watching the first 30 seconds of the ad — with CPV bidding
    3. The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding
    4. The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding
  61. What’s the maximum length a TrueView video ad can be?
    1. 1 minute, 30 seconds
    2. There isn’t a time limit
    3. 30 seconds
    4. 7 minutes

    100% Correct Answer

  62. What’s needed for an advertiser to set up a video ad campaign?
    1. A budget for creating professional video ads
    2. A conversion rate of at least 5% on the Search Network
    3. A base AdWords budget in addition to pay-per-click costs
    4. A YouTube video

    100% Correct Answer

  63. When is someone added to an advertiser’s video remarketing list?
    1. When she purchases something from the advertiser’s website
    2. When she clicks the ad
    3. When she views the ad
    4. When she views the ad for the second time

    100% Correct Answer

  64. Where would a call-to-action (CTA) overlay show?
    1. On embedded videos
    2. All of the listed answers are correct
    3. On videos on your channel
    4. On TrueView video discovery ads

    100% Correct Answer

  65. Which ad rotation option can’t be used for video campaigns?
    1. Optimize for clicks
    2. Optimize for views
    3. Rotate evenly
    4. Optimize for conversions

    100% Correct Answer

  66. Which can an advertiser include in a TrueView video ad to increase interactivity?
    1. A blinking border
    2. A scrolling banner
    3. An animated GIF
    4. A card

    100% Correct Answer

  67. Which can be done in YouTube Analytics?
    1. Check engagement reports
    2. Check the conversion volume
    3. Check the count of TrueView earned actions
    4. Create remarketing lists
  68. Which can’t be added to a TrueView video?
    1. A mobile app promo
    2. A companion banner
    3. A call-to-action overlay
    4. A ticker tape

    100% Correct Answer

    Please Note:

    Adding interactive elements can create opportunities for viewers to engage with your brand on a deeper level, beyond watching and enjoying your video ad. Making your video ads interactive can also help you tailor your ads to better achieve specific advertising goals, such as driving app installs, product purchases, or visits to your website.Here are some ways to make your video ads interactive features:Cards: Increase engagement with your video ad or brand.Call-to-action overlays: Drive visits to your website.Shopping cards: Encourage viewers to buy your products.Auto end screens: Drive visits to your website and increase conversions

  69. Which is a best practice for a successful TrueView in-stream ad?
    1. All of the listed answers are correct
    2. Include a strong call-to-action so the viewer knows what to do
    3. Add a frequency cap
    4. Use at least 3 types of targeting to find out which performs best

    100% Correct Answer

  70. Which is a tip for optimizing a TrueView video for viewer engagement?
    1. Add exclusions to the campaign
    2. Add a call-to-action overlay
    3. Increase each target group’s bid by 100%
    4. Run both an in-stream and a video discovery version of the ad

    100% Correct Answer

  71. Which of these can be created to run on the Display Network?
    1. VideoPlus ads
    2. Homepage expandable Masthead ads
    3. Lightbox ads and TrueView video discovery ads
    4. TrueView ads and VideoPlus ads

    100% Correct Answer

  72. Which of these formats can be booked cross-screen (mobile and desktop)?
    1. Video Media Layout Mastheads
    2. Rich Media Layouts Mastheads
    3. Rich Media Custom Mastheads
    4. Video Mastheads

    100% Correct Answer

  73. Which of these remarketing lists can be used for a video campaign?
    1. People who skipped the advertiser’s TrueView in-stream ads
    2. All of the listed answers are correct
    3. People who clicked the +1 button on the advertiser’s Google+ page
    4. People who watched certain videos on the advertiser’s YouTube channel

    100% Correct Answer

  74. Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?
    1. View rate and cost-per-click (CPC)
    2. Clickthrough rate (CTR) and cost-per-click (CPC)
    3. The targeting options that were used
    4. View rate, cost-per-view (CPV), and follow-on views

    100% Correct Answer

    Please Note:

    Views show you the number of times people watched or engaged with your video. For TrueView video ads, the number of views also counts towards your public YouTube account.View rate shows you the number of views or engagements your video ad receives divided by the number of times your ad is shown (video and thumbnail impressions).Avg. CPV is the average amount you pay when a viewer watches 30 seconds of your video (or the duration if it’s shorter than 30 seconds) or engages with your video, whichever comes first. Note that your average CPV may not be the same as your maximum CPV. Your maximum CPV is the most you’re willing to pay for an ad view.

  75. Which targeting methods can be used with TrueView ads?
    1. Topics
    2. Remarketing
    3. Affinity and in-market audiences
    4. All of the listed answers are correct

    100% Correct Answer

  76. Why is average view frequency important to measure?
    1. It lets you continually track conversions
    2. It tells you how many people are viewing the ad
    3. It shows you how engaged people are with the ad
    4. It shows how often the average person sees or interacts with the ad

    100% Correct Answer

  77. With a Masthead ad, an advertiser can reserve:
    1. The YouTube homepage
    2. Specific videos
    3. YouTube search pages
    4. Specific channels

    100% Correct Answer

  78. With YouTube Analytics, you can track metrics on:
    1. YouTube session length
    2. TrueView ad skip rates
    3. playback locations
    4. cost per channel visit

    100% Correct Answer

  79. You can see average video-view duration metrics in:
    1. reports in AdWords
    2. the “Audience retention” tab in YouTube Analytics
    3. the “Campaigns” tab in AdWords
    4. Google Analytics

    100% Correct Answer

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